Language transforms. It has the power to change the way organizations think and act. Today, award-winning CEO Krister Ungerböck discusses the language of leadership and how to wield it beginning with the 10-day talking diet.

“By changing our words, we can change our thoughts. And if we change our thoughts, then we can change our hearts from the outside in.” – Krister Ungerböck


Krister has worked with CEOs and executives in over 40 countries. He is a corporate keynote speaker, coach, and global expert in the language for leaders.

He loves sharing the secrets of how his team succeeded. To wit, they have achieved 99.3% of employee engagement. His upcoming book The Language of Leadership: Words to Transform How We Lead, Live and Love is coming this spring.

Breaking the Barrier

Krister once led a large family-owned software company. During his term as CEO, he conducted a three-day workshop in France educating people how to use their product. There was one challenge — language.

“My heart was at the right place but my words were not.” – Krister Ungerbock on the language barrier

His French was terrible. Their second customer, the host of the Cannes Film Festival, said they couldn’t work with him because of it. So, he immediately went to train with a business French teacher.

Listen to the full interview

A Language That Transforms 

How do you learn a new language? According to Krister, it requires thinking through the words first and then saying it. The same applies when learning to communicate as a leader.

“You can’t think your way into a new way of acting, but you can act your way into a new way of thinking.” – Habitat for Humanity Founder

Leaders first become aware of the words they want to use and then translate it. The easiest way to achieving change through words is by speaking differently. This realization gave birth to the language of leadership.


  1. Leadership Mastery Assessment is an assessment that helps leaders pinpoint specific behaviors to improve in themselves or their direct reports

  2. The 10 Day Talking Diet helps leaders improve their listening and questioning skills.

  3. The Magic Management 8 Ball Challenge helps leaders change some assumptions about how to prepare for meetings.

  4. New tools are added every month.

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